simpleshow, the global market leader for explainer videos, is recruiting a Growth Marketing Specialist to join our global marketing team. Our ideal candidate will have experience in driving traffic through various channels and enable our sales team in support of our SaaS platform, simpleshow video maker.

Our award-winning software clients include Google, Facebook, Netflix, Dell, Mercedes Benz, J&J, Netflix, and hundreds more. These clients will look to you for inspiration on how to better communicate through video with their colleagues and become an Explanation Expert™.

Wondering how it works? Check out https://videomaker.simpleshow.com for more details.

About this role:

We are seeking someone who can take ownership of integrated campaigns and uncover new lead opportunities. In this role you will role will develop and execute content plans and distribution strategies while partnering with internal stakeholders to implement the most engaging and seamless customer journey.

Our ideal candidate will have a strong understanding of B2B customer journeys, conversion funnels, and optimization strategies. Additionally, you will be responsible for reviewing analytics and translating data into actionable insights to enhance and innovate the client experience. This role will drive organic growth by leveraging content across a multitude of digital platforms including our website, social media channels, email, and other engagement tools.

This is a fully remote opportunity, supporting our US operations based in Miami, Florida. This role is open to applicants based anywhere in the United States. Candidates in the Eastern Timezone are preferred.

In this role, you can expect to:

• Optimize growth strategy by using owned and paid media channels to drive lead generation, activation, engagement, and retention in a scalable and efficient way

• Plan, develop, and execute all digital marketing, including (but not limited to) paid and organic social media, video, webinars, lead generation funnels, and email campaigns

• Develop strategies that combine both technical and content elements, to drive ongoing improvements in SEO and organic search results

• Partner with the content and brand team to develop top-performing, lead-generating content and messaging, keeping a consistent voice across all platforms

• Continually run A/B and multivariate tests across campaigns, landing pages, and emails that increase conversions throughout the entire funnel

• Help establish growth KPIs and create reports and dashboards to measure performance, continually exploring methods to improve efficiencies and increase conversions

• Identify new and creative growth strategies and evaluate emerging technologies

• Execute account-based marketing strategies and tactics to drive additional revenue

• Create a focused expansion strategy and execution plan, including partner recruitment and growing existing partners, to drive increased revenue

• Identify partnership opportunities for SME speaking opportunities and event participation

You are a good fit if you have:

• BS/BA degree in Marketing, Business, Communications, or another closely related field

• 5+ years of proven work experience in marketing, preferably B2B

• Excellent written and verbal communication skills with the proven ability to convey complex ideas in simple terms

• B2B lead generation experience

• Experience with Marketing Automation tools

• Experience with Salesforce preferred

• Up-to-date knowledge of the latest trends and best practices in marketing

• Self-starter mindset and thrive in an agile environment

• Growth mindset – obsessed with continuously learning, iterating, and improving

Bonus if you have:

• B2B SaaS experience
• MA/MS/MBA degree
• Experience with Pardot

We feel strongly that whether or not your experience exactly fits the job description, your passion and skills will stand out and set you apart even if your career has taken some twists and turns. If you are on the fence about whether you meet our requirements, we encourage you to apply anyway!

Benefits & How we’ll support you:

• Competitive salary, based on experience

• 15 days of PTO (+1 additional day for each year worked), sick time as needed

• 401K plans with employer matching

• Comprehensive healthcare benefits options

• Paid maternity/paternity/adoption leave

• Annual Volunteer time off

• We will train you to become a skilled explainer of our products, empowering you to use them and explain our solutions

• We take care of our clients. Our Customer Success and Project Management teams ensure our clients 100% satisfaction. We are successful because our clients keep coming back; refer us to their colleagues, family, and friends!

What to expect in the hiring process:

• An introductory phone call with a member of our recruiting team

• A 30-minute Zoom interview to dive deeper

• An hour Zoom interview with the hiring manager, our Director of Marketing & Communications

• Finally, a 30-minute Zoom Interview with our VP of Sales & Marketing + CMO

Does this role sound like a match? Apply Now by submitting your resume and completing the online form. From there, we will take a look at your application and contact you if we think you may be a fit!

About Us/Who we are:

simpleshow is the pioneer platform for digital products and services around explainer videos. Guided by the mission to make modern communication simple and concise, the market leader enables everyone to explain complex topics in a clear and engaging way.

The AI-powered SaaS solution, the simpleshow video maker, allows users to create professional explainer videos within just a few clicks in over 20 languages. A magic that comes from years of experience in producing tens of thousands of videos and eLearning courses, in over 50 languages.

The simpleshow team caters to clients from offices in Berlin, Luxembourg, London, Miami, Singapore, Hong Kong, and Tokyo. Large international companies value simpleshow as a partner for the ability to provide simple, effective explanations.

Specifically, we believe:

At simpleshow, we like to have fun, get creative, and reward entrepreneurial thinkers. We are a talented team that appreciates work-life balance, and believes in camaraderie and growing together. A happy team is a productive team and we want all our employees to enjoy what they do, and have fun doing it!